UI

  • Degrees of Freedom II

    Back oh so long ago – we’re talking about version 1 of Figure’s humanoid robot – I came up with this project to challenge myself and dive into unique product problem solving. It remains one of my favorite design experiences not only for the immersive dive it required, but also for how much it…

  • Repositioning the Funnel

    Repositioning the Funnel

    Refining content and interface on a popular telecom site to increase engagement Problem A critical entry point for consumers shopping for mobile plans is clogged, distracting, and costing the company engagement. The story begins… Just as many customers, I found myself on the phone late at night, poking through sites there was no time…